Case Studies

Real Projects,
Real Results18

Eighteen projects.
The work. The decisions. The evidence.

SEO focus 18 / 18 projects

01 / Cybersecurity SaaSInternational

4× in 4 months (80 → 400 clicks/day)

International MDR / SOC Security Platform

International cybersecurity SaaS vendor. We built high-intent, bottom-of-funnel pages around concrete security pains (MDR, SOC, compliance) and positioned the product against direct competitors.

Explore the case ↗

Challenge

The product operated in a very mature security market dominated by vendors with huge domain authority. Most organic traffic was branded or generic 'what is X' queries. Almost no traffic landed on conversion-ready pages like 'threat monitoring service for [industry]' or 'SOC 2 compliant MDR provider'. Sales complained that inbound leads weren't aligned with urgent security needs.

Solution

Built a library of 'problem → solution' landing pages around specific attack surfaces, compliance pressures, and detection/response SLAs (e.g. ransomware containment, SOC 2 readiness, 24/7 MDR for healthcare). Each page mapped directly to an urgent CISO-level pain.
Created scalable '[Competitor] alternative' and '[Tool A] vs [Tool B]' comparison pages with feature matrices, response time benchmarks, and trust badges. These pages captured extremely high-intent searches late in the buying cycle.
Reworked site IA so that 'Features', 'Industries', and 'Use Cases' linked to each other in a predictable pattern. Removed JS-only tabs and made the core value props indexable in clean HTML.
Added proof blocks to every money page: incident response time, SOC audit evidence, certifications, client logos. This improves both conversion rate and E-E-A-T for YMYL queries.
Acquired niche backlinks from DFIR / incident response blogs by publishing short technical breakdowns ('How we detected X in under 2 minutes'), instead of generic 'Ultimate MDR Guide' fluff.

Results

Daily Organic Clicks: 80 → 400 (+4×)
Timeframe: 4 months
Growth Source: Non-brand, bottom-of-funnel security intent
Geo: International

Why It Worked

We stopped chasing broad 'cybersecurity platform' head terms and built pages that match how buyers actually Google security help at 2AM ('SOC monitoring for PCI compliance', 'MDR for hospitals').
Comparison / alternative pages captured competitor traffic without bidding on their brand in ads.
Trust signals (response times, certifications) improved both quality and conversion of traffic, not just volume.

Original published overview +

Cybersecurity SaaS International

4× Growth

From 80 to 400 visits/day in 4 months. International cybersecurity SaaS platform with multi-market SEO strategy.

Challenge

Low organic visibility for a cybersecurity SaaS targeting international markets. Highly competitive YMYL niche.

Solution

Technical audit & site architecture overhaul
Multi-language keyword strategy
Content optimization with E-E-A-T signals
Programmatic landing pages for product features

Results

Daily Traffic: 80 → 400
Growth: 4×
Timeline: 4 months

Why It Worked

Deep technical SEO combined with content strategy
International keyword research across markets
Programmatic page generation at scale

02 / Automotive MarketplacePoland

Organic search performance ↗

0 → ~2,100 clicks/day in 14 months

Used Car Marketplace (Poland)

New used-car marketplace in Poland. We rebuilt inventory architecture and local intent pages so Google could index 'make + model + city' searches that have direct purchase intent.

Explore the case ↗

Challenge

At launch, the marketplace had almost no organic footprint. Listings relied on infinite scroll and JS rendering, so Google couldn't reliably crawl stock. Faceted URLs (color, transmission, fuel type, mileage range) were generating massive duplicate variants with no canonical logic. There was no trust layer to convince buyers that listings were legit.

Solution

Rebuilt the inventory architecture: every high-value combo (brand + model + trim + city) became an indexable landing page with live stock, canonical URL, proper H1/title/meta, and clean breadcrumbs.
Introduced controlled facet indexing. Valuable commercial filters (e.g. diesel SUV in Warsaw) stayed indexable. Useless/overlapping filters were forced to `noindex,follow` or canonicalized back to the main variant. This prevented crawl budget from being burned on junk URLs.
Added localized trust blocks in Polish: verification of sellers, inspection / accident history, financing availability, and warranty policies. This increased E-E-A-T and conversion for 'buy now' intent.
Linked educational content ('what to check before buying a used diesel in winter', 'safe mileage for TDI engines') directly to matching live listings, so informational traffic flowed into inventory.

Results

Daily Organic Clicks: 0 → ~2,100
Timeframe: 14 months
Primary Landing Pages: Make + model + city inventory pages
Geo: Poland

Why It Worked

Marketplaces only scale when '[car model] for sale in [city]' resolves to a stable, crawlable page with real stock. We made that possible.
Fixing canonical signals and pagination meant Google could actually trust and index the core commercial URLs.
Local-language trust content reduced bounce and turned traffic into leads, not just visits.

Original published overview +

Used Car Marketplace Poland

0 → 2100/day

From zero to 2100 daily organic visitors in 14 months. Full SEO launch for Polish auto marketplace.

Challenge

Launching a new marketplace in a saturated Polish auto market with zero domain authority.

Solution

Complete site architecture from scratch
Semantic core with 50K+ keywords
Programmatic category pages
Local link building strategy

Results

Daily Traffic: 0 → 2,100
Timeline: 14 months
Keywords Indexed: 50K+

Why It Worked

Built authority from zero through strategic content
Scalable programmatic page generation
Smart internal linking architecture

03 / Luxury eCommerceGermany / DACH

Organic search performance ↗

10× in 14 months (30 → 370 clicks/day)

High-End Furniture eCommerce (Germany)

Luxury furniture retailer in Germany with very high AOV. We targeted long-tail purchase intent around specific materials, finishes, and designer terms instead of generic 'luxury furniture' head terms.

Explore the case ↗

Challenge

The site was optimized for broad vanity terms like 'luxury sofa' in English, while the buyers in Germany were searching in German for very specific queries like 'italienisches leder ecksofa walnuss furnier' (material + style + finish). Category pages were too generic, and product variants (color/material/finish) were hidden behind JS swatches, so Google couldn't rank them.

Solution

Split generic categories into high-intent subcategories based on real search patterns: material, room type, design era, and finish. Example: 'Walnut veneer sideboards' instead of 'Sideboards'.
Exposed variant data (color, material, designer line) in crawlable HTML, not just via JS. Each hero variant that had distinct search demand got its own canonical URL and indexable copy.
Added authoritative product storytelling in German: sourcing, craftsmanship, limited runs, restoration / care instructions. This is critical for trust in high-ticket furniture.
Rolled out structured data (Product, Offer, Review) with real availability and pricing to qualify for rich results and increase CTR.
Built internal linking hubs around 'room inspiration' / 'interior concepts', letting Google understand semantic relationships between sofas, tables, lighting, etc.

Results

Daily Organic Clicks: 30 → 370 (+10×)
Timeframe: 14 months
Main Driver: Long-tail non-brand product queries
Geo: Germany / DACH

Why It Worked

High-ticket furniture is not bought on 'luxury furniture store'. It's bought on 'walnut dining table modern berlin delivery'. We optimized for that buyer language.
Exposing variant attributes made Google see us as the best answer for very specific purchase-intent queries.
Rich structured data improved SERP real estate and click-through without paid ads.

Original published overview +

Luxury Furniture eCommerce Germany

10× Growth

From 30 to 370 visits/day in 14 months. Premium furniture eCommerce in the German market.

Challenge

Small luxury furniture store competing against major German eCommerce players.

Solution

Category re-architecture for German search patterns
Product schema & rich snippets
Long-tail keyword strategy for premium segment
Technical performance optimization

Results

Daily Traffic: 30 → 370
Growth: 10×
Timeline: 14 months

Why It Worked

Niche-focused keyword strategy
Technical excellence in a premium segment
Category architecture driving organic visibility

04 / Healthcare (Dental)United Kingdom

Organic search performance ↗

4× in 4 months (100 → 500 clicks/day)

Private Dental Chain (UK)

Multi-location private dental group in the UK. We built scalable local service pages (treatment + city), fixed crawl issues, and reinforced medical trust signals.

Explore the case ↗

Challenge

Each clinic had the same boilerplate service pages, thin content, and no localized trust proof. Google treated most pages as duplicates. High-value treatments (emergency dentist, implants, Invisalign) were not ranking in local intent searches like 'dental implants [city] private cost'.

Solution

Created unique service+location landing pages for every profitable procedure: 'Invisalign in [City]', 'Emergency dentist [City] open today', 'Implants financing [City]'. Each page included pricing ranges, financing, clinician bios, and post-op expectations.
Added structured data (LocalBusiness, MedicalBusiness) with correct NAP for each location, and embedded Google Business Profile review snippets / star ratings as social proof.
Centralized and cleaned internal linking so that each treatment page linked to the right clinic, and vice versa. Removed cannibalization between 'head office' and 'local branch' pages.
Improved Core Web Vitals on mobile (especially CLS and LCP), which is critical for local + medical queries on phones.

Results

Daily Organic Clicks: 100 → 500 (+4×)
Timeframe: 4 months
Primary Growth: Local treatment searches ('[service] [city] private cost')
Geo: United Kingdom

Why It Worked

Local medical SEO is about trust and relevance: 'Can I get this treatment near me, today, from someone credible?' We answered that directly.
Unique localized content killed duplicate-content suppression across clinics.
GBP + schema + pricing clarity → higher CTR vs generic NHS-style info pages.

Original published overview +

Private Dental Chain UK

4× Growth

100 to 500 visits/day in 4 months. Multi-location dental clinic chain across the UK.

Challenge

Dental clinic chain with multiple locations struggling to rank for local and treatment-specific queries.

Solution

Local SEO strategy for each location
E-E-A-T optimization with dentist profiles
Treatment page content strategy
Google Business Profile optimization

Results

Daily Traffic: 100 → 500
Growth: 4×
Timeline: 4 months

Why It Worked

Multi-location local SEO at scale
YMYL content with strong E-E-A-T signals
Structured data driving rich results

05 / Beauty eCommerceFrance

Organic search performance ↗

~400 → ~1,800 clicks/day in 7 months (≈4.5×)

Cosmetics Online Store (France)

French cosmetics retailer. We restructured category taxonomy around use cases ('routine for dry skin', 'paraben-free serum'), fixed duplicate SKUs and surfaced ingredient-driven discovery pages.

Explore the case ↗

Challenge

Catalog had hundreds of SKUs with near-identical descriptions. Faceted navigation (skin type, concern, ingredient) was generating thin, low-value URLs with no canonical logic. Google was confused which page should rank for 'routine peau sèche' or 'sérum acide hyaluronique sans parfum'.

Solution

Built high-intent 'problem / routine' category pages in French: 'Routine peau sèche', 'Anti-acné sans alcool', 'Sérum anti-âge sans parfum'. These are how real buyers search.
Consolidated duplicate variants (same formula, new packaging) under a single canonical, and used structured data to expose pack sizes and prices instead of letting each minor variant get indexed.
Added transparent ingredient education blocks ('Why niacinamide', 'Who should avoid retinol'), which is key for both E-E-A-T and cosmetic compliance in FR.
Created internal linking modules: on each product page, surfaced 'Works best if you also use…' linking back to routine pages. This pushes authority back into category hubs.

Results

Daily Organic Clicks: ~400 → ~1,800 (≈4.5×)
Timeframe: 7 months
Main Driver: Skin-problem / use-case searches in French
Geo: France

Why It Worked

We stopped acting like a catalog and started acting like a skin advisor. Search intent in beauty is symptom-driven, not brand-driven.
Canonical cleanup told Google which URL is 'the main one', so we stopped diluting authority across clones.
Ingredient education increased trust and conversion for YMYL-ish 'what goes on my skin' queries.

Original published overview +

Cosmetics Store France

2× Growth

400 to 1800 visits/day in 7 months. French beauty & cosmetics eCommerce.

Challenge

French cosmetics store with stagnant organic traffic and poor category structure.

Solution

Complete category taxonomy restructure
French semantic keyword clustering
Content strategy for beauty trends
Internal linking overhaul

Results

Daily Traffic: 400 → 1,800
Growth: 4.5×
Timeline: 7 months

Why It Worked

Category architecture unlocked indexation
Localized content strategy for French market
Semantic clustering for beauty keywords

06 / Healthcare (Physiotherapy)Finland

Organic search performance ↗

3× breakout in 3 months (100 → 350 clicks/day)

Physiotherapy & Rehab Clinics (Finland)

Regional physio / rehabilitation clinics in Finland. We built service pages around specific pain conditions in Finnish and aligned them with local clinic pages.

Explore the case ↗

Challenge

Clinic pages were generic ('physiotherapy services') and didn't match real search language like 'alaselkäkipu harjoitukset' (lower back pain exercises) or 'polvikipu fysioterapia hinta' (knee pain physio cost). Google treated them as thin local listings, not as expert resources. YMYL + medical trust was weak.

Solution

Built condition-focused landing pages in Finnish for high-volume symptoms (lower back pain, post-op knee recovery, frozen shoulder rehab), each mapped to a specific treatment protocol available at that clinic.
Added clinician bios with credentials and specialties, plus real clinic photos, to strengthen E-E-A-T.
Published transparent pricing ranges and insurance / Kela reimbursement info, which users actively search before booking.
Connected each symptom page to the relevant clinic location page ('Book assessment in [City] this week') to turn info seekers into appointments.

Results

Daily Organic Clicks: 100 → 350 (+3×)
Timeframe: 3 months
Growth Source: Symptom + treatment intent in Finnish
Geo: Finland

Why It Worked

For physio, users don't search 'physiotherapy clinic'. They search 'my knee hurts, can someone fix this here, what does it cost'. We mirrored that intent.
Localizing symptom pages and tying them to real clinicians boosted both rankings and conversions.
Cost transparency + reimbursement info = instant trust for healthcare in Nordic markets.

Original published overview +

Physiotherapy Clinics Finland

3× Breakout

100 to 350 visits/day in 3 months. Physiotherapy clinic network in Finland.

Challenge

Small Finnish physiotherapy chain invisible in search despite quality services.

Solution

Finnish keyword research & content strategy
Local SEO for clinic locations
Treatment page optimization
Review management system

Results

Daily Traffic: 100 → 350
Growth: 3×
Timeline: 3 months

Why It Worked

Rapid results through focused local SEO
Content matching Finnish search patterns
Strong E-E-A-T signals for medical niche

07 / Finance / InsuranceCanada

Organic search performance ↗

2.5× in 6 months (500 → 1,200 clicks/day)

Auto Insurance Comparison (Canada)

Insurance quote comparison portal in Canada. We captured province-level and intent-level searches ('best car insurance Ontario under 25') and reinforced compliance / trust.

Explore the case ↗

Challenge

The site had generic 'car insurance guide' content with no provincial segmentation. High-value keywords are insanely competitive and YMYL-regulated. Users want '[province] cheapest liability for drivers under 25' — and Google needs to see transparent disclaimers and licensing.

Solution

Rolled out province-specific landing pages ('Affordable car insurance in Ontario for new drivers', 'BC liability insurance minimums explained') with localized legal thresholds, typical premiums, and insurer availability.
Added rate tables and scenario math (cost for 19-year-old, cost for accident history, etc.) to prove expertise instead of just saying 'compare quotes'.
Embedded compliance language and licensing disclosures on-page to satisfy YMYL/Your Money or Your Life standards and reduce the risk of being treated as thin affiliate content.
Improved internal linking from editorial content ('how deductible works') back into quote-intent pages with clear CTAs.

Results

Daily Organic Clicks: 500 → 1,200 (+2.5×)
Timeframe: 6 months
Primary Growth: Province + intent ('cheap car insurance [region] for [profile]')
Geo: Canada

Why It Worked

Insurance SEO isn't about 'car insurance quotes'. It's about 'Ontario car insurance for 20-year-old after first accident'. We matched that granularity.
Publishing specific rate scenarios is a trust lever and sends quality signals to Google for YMYL topics.
Compliance clarity kept us out of the thin-affiliate bucket.

Original published overview +

Auto Insurance Comparison Canada

2.5× Growth

500 to 1200 visits/day in 6 months. Insurance comparison platform in Canada.

Challenge

Competitive insurance comparison market in Canada with strong incumbents.

Solution

Programmatic city/province landing pages
Comparison content strategy
Technical SEO for crawl efficiency
Link building through industry partnerships

Results

Daily Traffic: 500 → 1,200
Growth: 2.5×
Timeline: 6 months

Why It Worked

Programmatic SEO generating hundreds of pages
Strategic content targeting high-intent queries
Technical optimization for large-scale indexation

08 / Luxury eCommerceSingapore

Organic search performance ↗

2.7× in 7 weeks (50 → 220 clicks/day)

Luxury Watch Store (Singapore)

Premium watch retailer in Singapore. We focused on authenticity, model-specific intent ('buy Rolex Submariner Singapore price'), and product trust.

Explore the case ↗

Challenge

High-end watch buyers Google very specifically by model, reference number, and city. The site had only generic 'Luxury watches in Singapore' pages. No pages for '[Brand Model Reference] price Singapore', no proof of authenticity, no buy/sell confidence signals. Google treats luxury watch resellers as potentially spammy, so trust is everything.

Solution

Created model-level landing pages targeting '[Brand Model Ref#] price Singapore', '[Model] buy/sell with certificate', including typical resale price ranges and in-store authentication process.
Added high-quality product imagery, serial verification explanation, warranty terms, and in-house authentication checklist to hit trust signals.
Published 'How to spot fake [Brand]' guides that earned backlinks from watch forums and Reddit-style communities.
Implemented Product structured data (price, availability, condition/pre-owned) to qualify for richer SERP displays.

Results

Daily Organic Clicks: 50 → 220 (+2.7×)
Timeframe: 7 weeks
Main Driver: Model + city purchase intent
Geo: Singapore

Why It Worked

In luxury resale, buyers search the specific reference number + location because they want to see/verify in person. We built exactly those pages.
Demonstrating authenticity, not just saying 'we are legit', is critical for both conversions and Google's trust.
Model-specific pages drastically outperform generic 'luxury watches' category pages.

Original published overview +

Luxury Watch eCommerce Singapore

4× Growth

50 to 220 visits/day in 7 weeks. Luxury watch eCommerce in Singapore market.

Challenge

Small luxury watch retailer in Singapore with minimal organic presence.

Solution

Brand & model keyword strategy
Product page schema optimization
Content around watch collecting & investment
Technical speed optimization

Results

Daily Traffic: 50 → 220
Growth: 4×
Timeline: 7 weeks

Why It Worked

Ultra-fast results through quick technical wins
Niche authority building in luxury segment
Rich snippets driving higher CTR

09 / EdTech / SaaSAustralia

Organic search performance ↗

6× in 5 months (50 → 300 clicks/day)

Online Education Platform (Australia)

Online education product in Australia. We aligned pages to '[course] certificate online in Australia' intent and clarified accreditation and outcomes.

Explore the case ↗

Challenge

The site described features ('interactive learning platform') but not outcomes ('get certified for X job role in Australia'). There was no clarity on accreditation, recognition, or job relevance. In education, these are the first questions people Google before enrolling.

Solution

Built program-specific landing pages such as 'Online [Skill] Certificate in Australia' and 'Accredited [Profession] Training (Remote)'. Each page answered: Is it nationally recognized? How long does it take? What job does it qualify me for?
Added FAQ schema for enrollment requirements, exam format, recognition bodies, etc., to earn SERP FAQ expansions and push competitors down.
Added student outcome proof (placement stats, testimonials, salary ranges) to strengthen E-E-A-T.
Optimized internal linking from blog content ('How to become a [role] in Australia') back into the matching course page as the CTA.

Results

Daily Organic Clicks: 50 → 300 (+6×)
Timeframe: 5 months
Primary Growth: Qualification / certification intent
Geo: Australia

Why It Worked

In EdTech, people don't buy software — they buy outcomes. We reframed pages around 'Can this get me that job title in my country?'
Answering accreditation transparently is a huge trust filter for both users and Google.
FAQ schema expanded SERP real estate and boosted CTR on competitive course terms.

Original published overview +

Online Education Platform Australia

6× Growth

50 to 300 visits/day in 5 months. Australian online education platform.

Challenge

New EdTech platform in Australia competing against established education providers.

Solution

Course page optimization at scale
Topic cluster content architecture
Comparison & review content strategy
Schema markup for courses

Results

Daily Traffic: 50 → 300
Growth: 6×
Timeline: 5 months

Why It Worked

Content architecture matching learning intent
Structured data driving rich results for courses
Scalable optimization across course catalog

10 / Home Services MarketplaceFrance

Organic search performance ↗

50 → 430 clicks/day in 3 months (~8.6× actual lift)

Home Renovation Marketplace (France)

Marketplace connecting homeowners with vetted renovation / home improvement contractors in France. We built city+service landing pages and surfaced trust data.

Explore the case ↗

Challenge

The platform acted like a directory: 'Find a plumber'. But users search hyper-locally and urgently ('plombier urgence Paris 15', 'rénovation salle de bain Lyon devis'). Pages were generic, reused across cities, and missing proof (licenses, insurance, reviews).

Solution

Rolled out unique 'service in city' landing pages in French for high-value trades: plumbing, bathroom renovation, electrical rewiring, roofing. Each page included service scope, emergency availability, license/insurance status, and starting price ranges.
Added verified ratings, response time guarantees, and 'typical quote ranges' based on real job data to make the lead-gen page feel like a vetted marketplace, not a spam list.
Used LocalBusiness / Service schema with correct geo markers so Google could map '[service] [arrondissement]' queries to the correct page.
Cleaned internal linking to ensure 'Paris bathroom renovation' links to the Paris page, not a generic FR landing page. This killed cannibalization between national vs local URLs.

Results

Daily Organic Clicks: 50 → 430 (~8.6×)
Timeframe: 3 months
Primary Growth: Service + city emergency/quote intent
Geo: France

Why It Worked

For urgent home services, search intent is '[problem] + [location] + [now]'. We built exactly that.
Trust blocks (license, insurance, response SLA) are ranking factors indirectly because they drive CTR and reduce pogo-sticking.
Local schema + unique copy per city told Google 'these are distinct, real service providers', not doorway pages.

Original published overview +

Home Renovation Marketplace France

3× Growth

50 to 430 visits/day in 3 months. French home renovation services marketplace.

Challenge

Home renovation marketplace struggling with indexation and category visibility in France.

Solution

Service category architecture redesign
Programmatic city + service pages
Internal linking strategy
Content marketing for renovation guides

Results

Daily Traffic: 50 → 430
Growth: 8.6×
Timeline: 3 months

Why It Worked

Programmatic local pages at scale
Category architecture unlocking visibility
Fast execution on technical improvements

11 / Medical (Laser Eye Surgery)Norway

Organic search performance ↗

4× in 5 weeks (60 → 300 clicks/day)

Laser Eye Surgery Clinic (Norway)

Private laser eye surgery clinic. We built high-credibility treatment pages (LASIK, SMILE, PRK) in Norwegian with candid risk/eligibility info and surgeon authority.

Explore the case ↗

Challenge

The clinic's site looked like an ad: 'Get perfect vision now!'. For YMYL medical queries, Google wants qualified guidance, candid risk disclosure, and surgeon credibility. There was no pricing guidance, no eligibility criteria, and almost zero medical authority signals.

Solution

Created dedicated pages for each procedure (LASIK, SMILE, PRK) in Norwegian, with candid sections: 'Who should NOT do this surgery', 'Recovery timeline', 'Potential complications'.
Added surgeon bios with credentials, years in practice, and number of successful procedures to reinforce medical E-E-A-T.
Added transparent pricing ranges and financing options because 'pris laserkirurgi' / 'øyeoperasjon kostnad' queries are extremely transactional in Norway.
Implemented FAQ schema so common pre-op questions ('Does it hurt?', 'How long off work?') occupied more SERP real estate.

Results

Daily Organic Clicks: 60 → 300 (+4×)
Timeframe: 5 weeks
Primary Growth: Procedure + cost queries in Norwegian
Geo: Norway

Why It Worked

For medical YMYL, Google does not reward hype — it rewards qualified, risk-aware guidance.
Publishing 'who is NOT a candidate' is counterintuitive for marketing, but it massively increases trust and rankings.
Price transparency is a click magnet in private healthcare markets.

Original published overview +

Laser Eye Surgery Clinic Norway

4× Growth

60 to 300 visits/day in 5 weeks. Norwegian laser eye surgery clinic.

Challenge

Single-location laser eye clinic in Norway with poor search visibility.

Solution

Norwegian keyword optimization
Treatment comparison pages
Patient FAQ content strategy
Local SEO & Google Business Profile

Results

Daily Traffic: 60 → 300
Growth: 5×
Timeline: 5 weeks

Why It Worked

Extremely rapid results in 5 weeks
YMYL content with strong trust signals
Local SEO driving qualified traffic

12 / Automotive Parts eCommerceSweden / Nordics

Organic search performance ↗

8× in 12 months (300 → 2,500 clicks/day)

Spare Parts Store (Sweden)

Large-scale automotive parts retailer. We mapped compatibility data (make / model / year / engine) to clean canonical URLs and exposed it to Google in a crawlable way.

Explore the case ↗

Challenge

Massive catalog with millions of possible part+car combinations. The same brake pad fits 20 models but was copied into 20 thin pages. Crawl budget was being set on fire by near-duplicates. Google couldn't tell which URL should rank for 'bromsbelägg Volvo V70 2012' (brake pads Volvo V70 2012).

Solution

Generated canonical 'part fitment' pages for each high-value make/model/year/engine combination, including OEM numbers and compatibility notes in Swedish.
Stopped indexing junk parameter URLs (color, stock location, etc.) and restricted crawling of non-commercial filters.
Implemented structured data (Product + VehiclePart/compatibleWith) to feed fitment info directly to Google.
Linked category hubs ('Brake pads for Volvo V70') to individual SKU detail pages with availability and delivery time to Sweden. This spread authority properly instead of fragmenting it.

Results

Daily Organic Clicks: 300 → 2,500 (+8×)
Timeframe: 12 months
Primary Growth: Make+model+part fitment searches
Geo: Sweden / Nordics

Why It Worked

Car part intent is extremely specific: '[part] for [car year/engine]'. We served that exact intent with canonical URLs.
Crawl budget stopped being wasted on duplicates, letting Google focus on pages that actually convert.
Having fitment data in structured form (not just in an image or PDF) is a huge trust and relevance signal.

Original published overview +

Spare Parts Store Sweden

8× Growth

300 to 2500 visits/day in 12 months. Swedish auto spare parts eCommerce.

Challenge

Swedish auto parts store with large catalog but poor organic performance.

Solution

TecDoc catalog integration optimization
Make/model/part URL architecture
Programmatic page generation
Swedish semantic keyword strategy

Results

Daily Traffic: 300 → 2,500
Growth: 8×
Timeline: 12 months

Why It Worked

Deep eCommerce SEO expertise
Programmatic generation for massive catalog
Strategic architecture for auto parts vertical

13 / Finance / FintechLuxembourg / EU

Organic search performance ↗

4× in 6 months (400 → 1,350 clicks/day)

Private Banking / Wealth Fintech (Luxembourg)

Wealth management / private banking fintech operating from Luxembourg. We built high-authority content around wealth preservation, tax efficiency, and cross-border asset protection.

Explore the case ↗

Challenge

Ultra-high-net-worth queries are compliance-sensitive. Existing pages were pure marketing ('innovative wealth platform') with no depth. No content around holding structures, tax residency questions, or asset protection for cross-border clients. Google treated it as generic fintech hype.

Solution

Developed deep content hubs on topics HNW clients actually Google: asset protection, wealth structuring, tax residency transitions, multi-jurisdiction banking.
Localized and translated critical material into English, French, and German to match Luxembourg's multilingual search reality.
Added executive bios, regulatory status, licensing disclosures, and custody details to meet YMYL/financial trust requirements.
Created comparison pages ('private banking vs fintech custody', 'family office vs managed account') to intercept late-stage evaluation traffic.

Results

Daily Organic Clicks: 400 → 1,350 (+4×)
Timeframe: 6 months
Primary Growth: Wealth management, asset protection intent
Geo: Luxembourg / EU

Why It Worked

In wealth/fintech, people Google risk mitigation, not 'cool app features'. We leaned into tax/security/legal fears instead of buzzwords.
Publishing regulatory status and executive credibility is mandatory if you want to rank for YMYL financial queries.
Multilingual targeting unlocked non-English organic demand, which competitors often ignore.

Original published overview +

Private Banking FinTech Luxembourg

4× Growth

400 to 1350 visits/day in 6 months. Luxembourg-based private banking fintech.

Challenge

FinTech company in Luxembourg YMYL space needing to build organic authority.

Solution

YMYL-compliant content strategy
Multi-language SEO (FR/DE/EN)
Financial product page optimization
Authority building through thought leadership

Results

Daily Traffic: 400 → 1,350
Growth: 3.4×
Timeline: 6 months

Why It Worked

Strong E-E-A-T signals for financial niche
Multi-language strategy for Luxembourg market
Content authority building in regulated space

14 / Medical (Cosmetic Surgery)Berlin, Germany

Organic search performance ↗

90 → 580 clicks/day in 30 days (~6.4×)

Cosmetic Surgery Clinic (Berlin)

Private aesthetic surgery clinic in Berlin. We built localized German treatment pages, clarified eligibility / risks, and surfaced surgeon credibility.

Explore the case ↗

Challenge

Content was generic ('look younger, feel confident') and in some cases translated poorly. Zero detail on recovery time, scarring, anesthesia, or realistic outcomes. Google does not rank that for YMYL plastic surgery queries. Also no city-specific landing pages like 'Brustvergrößerung Berlin Preis'.

Solution

Built treatment-specific pages in German ('Lidstraffung Berlin', 'Brustvergrößerung Berlin Kosten', 'Fettabsaugung Bauch Berlin'), each with candid sections: risks, downtime, eligibility, before/after expectations under German advertising and medical content rules.
Added surgeon bios with years of experience, board memberships, clinic address, and membership in recognized medical associations to boost E-E-A-T.
Published price ranges and financing options because '[behandlung] kosten berlin' is one of the highest-intent query patterns in this niche.
Implemented FAQ schema to push 'downtime', 'Narben?', 'Schmerzen?' answers directly into SERP.

Results

Daily Organic Clicks: 90 → 580 (~6.4×)
Timeframe: 30 days
Primary Growth: Procedure + city + cost queries in German
Geo: Berlin, Germany

Why It Worked

Cosmetic surgery intent is hyper-local and cost-driven. We built '[procedure] [city] [price]' pages with medically credible answers.
Directly addressing risks and downtime increased trust for Google in a very sensitive YMYL space.
Showing surgeon credentials made the clinic look like a legitimate medical provider, not a lead gen site.

Original published overview +

Cosmetic Surgery Clinic Berlin

3× in 30 days

90 to 580 visits/day in just 30 days. Berlin cosmetic surgery clinic.

Challenge

Cosmetic surgery clinic in Berlin with technical SEO issues blocking growth.

Solution

Critical technical fixes (indexation, canonicalization)
German treatment page optimization
Doctor profile E-E-A-T pages
Before/after content strategy

Results

Daily Traffic: 90 → 580
Growth: 6.4×
Timeline: 30 days

Why It Worked

Quick wins through technical debt removal
Massive results in just one month
Medical SEO expertise in YMYL space

15 / Fashion eCommerceNetherlands / Benelux

Organic search performance ↗

20 → 600 clicks/day in 7 months (~30×)

Fashion Retailer (Netherlands)

New fashion eCommerce brand in NL. We fixed indexation of variants (color/size), launched trend/seasonal hubs, and used shoppable lookbooks as link magnets.

Explore the case ↗

Challenge

Google wasn't indexing most color/size variants because they lived behind JS filters. Category pages were generic ('Women's Dresses'), competing against giant retailers. No seasonal intent capture ('winter puffer jacket NL', 'festival outfit ideas'). Almost zero backlinks.

Solution

Split out high-demand subcategories that match real intent ('Black satin midi dress', 'Oversized puffer jacket winter NL', 'Festival two-piece outfit'), each with its own crawlable landing page and inventory feed.
Implemented canonical logic so variants that matter for search (e.g. 'black satin') get their own ranking URL, while low-value duplicates roll up to prevent dilution.
Published 'lookbooks' and 'how to style' guides that internally deep-link to products and externally attract lifestyle backlinks and mentions.
Optimized structured data (Product, Offer, AggregateRating) so pricing/availability surfaced directly in SERP for commercial queries.

Results

Daily Organic Clicks: 20 → 600 (~30×)
Timeframe: 7 months
Primary Growth: Long-tail style + season + color intent
Geo: Netherlands / Benelux

Why It Worked

Fashion SEO at launch is not about 'dresses'. It's about '[very specific thing] for [very specific occasion]'. We leaned into that.
Letting Google index high-intent variants (color/material/fit) captured buyers already in purchase mode.
Lookbooks gave us natural backlinks in a niche where getting links is usually expensive.

Original published overview +

Fashion eCommerce Netherlands

30× Growth

20 to 600 visits/day in 7 months. Dutch fashion eCommerce store.

Challenge

Small Dutch fashion store with almost zero organic traffic.

Solution

Complete SEO foundation build
Dutch keyword research & category structure
Product page optimization at scale
Fashion content & trend pages

Results

Daily Traffic: 20 → 600
Growth: 30×
Timeline: 7 months

Why It Worked

Building from near-zero to strong organic channel
Category architecture driving discovery
Localized content for Dutch market

16 / Energy / Home ServicesDenmark

Organic search performance ↗

5× in 2 months (30 → 270 clicks/day)

Residential Solar Installation (Denmark)

Local solar installer in Denmark. We targeted '[solar panels in CITY] price after subsidy' intent and explained payback period with real numbers.

Explore the case ↗

Challenge

The site said 'green energy solutions' but didn't answer the only two questions homeowners actually Google: 1) 'What does it cost in my city after incentives?' 2) 'How fast does it pay back?'. Also there were no city-specific landing pages, only a generic national page.

Solution

Created city-level landing pages: 'Solceller i [By] – Pris efter tilskud', including example system sizes, typical installation cost after Danish incentives, and expected monthly savings.
Added calculators showing estimated payback period (in years) for common roof sizes. This answers 'ROI' directly on-page.
Used Service/LocalBusiness schema with correct NAP to align '[solceller pris bynavn]' searches with the right regional installer page.
Published educational content on grid rules, feed-in tariffs, and new subsidy changes to capture informational traffic and internally push it to quote-intent pages.

Results

Daily Organic Clicks: 30 → 270 (+5×)
Timeframe: 2 months
Primary Growth: City + price + subsidy intent
Geo: Denmark

Why It Worked

In residential solar, the #1 blocker is 'How much out of pocket after subsidies?'. We answered that directly per city.
ROI/payback calculators massively increase both rankings (useful content) and lead conversion (I can afford this).
Localized service pages beat national energy blogs for '[city] solar installer' queries.

Original published overview +

Solar Installation Denmark

5× Growth

30 to 270 visits/day in 2 months. Danish residential solar installation company.

Challenge

Solar company in Denmark with minimal online presence in growing market.

Solution

Danish keyword strategy for solar terms
Location-based landing pages
Cost calculator & comparison content
Technical SEO foundation

Results

Daily Traffic: 30 → 270
Growth: 9×
Timeline: 2 months

Why It Worked

Captured growing demand in emerging market
Local SEO driving qualified leads
Fast execution with immediate results

17 / Medical (Fertility)Austria / DACH

Organic search performance ↗

4× in 1 month (100 → 400 clicks/day)

Fertility Clinic Network (Austria)

Multi-location fertility clinic network in Austria. We rebuilt treatment pages (IVF, ICSI, egg freezing) around eligibility, success rates, and next-step clarity.

Explore the case ↗

Challenge

The site talked emotionally about 'starting a family' but did not address hard questions: age limits, procedure steps, success rate expectations, legal aspects, wait times. For fertility (YMYL medical), Google is extremely strict about expertise and transparency.

Solution

Built specific treatment pages (IVF, ICSI, egg freezing, donor options) with step-by-step process, candid success rate ranges by age group, risks, and legal framework in Austria.
Added doctor profiles (name, specialization, years of practice, credentials, languages spoken) on each relevant treatment page to reinforce authority.
Implemented FAQ schema to surface critical questions like 'How long is the waiting list?' and 'Am I too old for IVF?' directly in SERP.
Localized content for German-speaking users but preserved an English version for cross-border patients, which is common in fertility care in the DACH region.

Results

Daily Organic Clicks: 100 → 400 (+4×)
Timeframe: 1 month
Primary Growth: Procedure + eligibility + success rate queries
Geo: Austria / DACH

Why It Worked

In fertility, 'What are my odds at my age?' outranks generic 'we care about families' messaging. We answered that directly.
Showing named doctors with qualifications is a huge trust+ranking signal in YMYL healthcare.
Cross-language support captured international patients, which competitors were ignoring.

Original published overview +

Fertility Clinic Network Austria

4× Growth

100 to 400 visits/day in 1 month. Austrian fertility clinic network.

Challenge

Fertility clinic network in Austria needing sensitive YMYL content strategy.

Solution

German-language YMYL content optimization
Multi-location local SEO
Patient journey content mapping
Medical schema implementation

Results

Daily Traffic: 100 → 400
Growth: 4×
Timeline: 1 month

Why It Worked

Exceptional speed — 4× in just one month
Sensitive medical content handled properly
Multi-location strategy at scale

18 / Industrial / B2B eCommerceEurope (multi-country B2B)

Organic search performance ↗

2.5× in 10 weeks (200 → 550 clicks/day)

Brewery Equipment eCommerce (Europe)

B2B brewery equipment supplier for European craft breweries. We targeted capacity- and spec-driven queries ('1000L fermenter price EU', 'CIP system for microbrewery') with technical landing pages.

Explore the case ↗

Challenge

Buyers search extremely specifically by tank volume, material grade, and automation level. The site had generic 'brewery equipment solutions' pages with zero spec depth. Most product detail existed only in downloadable PDFs (invisible to Google) instead of crawlable HTML.

Solution

Created landing pages for each high-intent capacity tier ('1000L conical fermenter', '3-vessel brewhouse 20hl'), including dimensions, pressure ratings, fittings, CIP support, CE compliance, and lead time for EU shipping.
Extracted technical data from PDFs and exposed it as structured HTML so Google could rank us for '[liters] + [equipment type] + price' style queries.
Added Product / Offer structured data with indicative pricing ranges, not 'contact us', because B2B buyers still Google price anchors.
Built internal linking by process step ('Mash → Lauter → Ferment → CIP'), so the site looked like a complete turnkey system, not a random parts catalog.

Results

Daily Organic Clicks: 200 → 550 (+2.5×)
Timeframe: 10 weeks
Primary Growth: Capacity + spec + price queries
Geo: Europe (multi-country B2B)

Why It Worked

Industrial buyers Google specs, not slogans. We exposed specs in HTML so Google could serve us for very specific purchase-intent searches.
Even indicative pricing massively increases conversion in B2B because it filters unserious leads and builds trust.
Structuring the catalog around brewery workflow made us look like a systems partner, not just a tank reseller.

Original published overview +

Brewery Equipment eCommerce Europe

2.5× Growth

200 to 550 visits/day in 10 weeks. European brewery equipment B2B eCommerce.

Challenge

Niche B2B brewery equipment store needing to reach craft brewery market across Europe.

Solution

Multi-language product optimization
Industry-specific content strategy
B2B keyword research
Technical catalog optimization

Results

Daily Traffic: 200 → 550
Growth: 2.75×
Timeline: 10 weeks

Why It Worked

Deep B2B niche expertise
Multi-language European strategy
Content matching buyer journey for equipment

Real Projects,Real Results18

International MDR / SOC Security Platform

Challenge

Solution

Results

Why It Worked

Cybersecurity SaaS International

Challenge

Solution

Results

Why It Worked

Used Car Marketplace (Poland)

Challenge

Solution

Results

Why It Worked

Used Car Marketplace Poland

Challenge

Solution

Results

Why It Worked

High-End Furniture eCommerce (Germany)

Challenge

Solution

Results

Why It Worked

Luxury Furniture eCommerce Germany

Challenge

Solution

Results

Why It Worked

Private Dental Chain (UK)

Challenge

Solution

Results

Why It Worked

Private Dental Chain UK

Challenge

Solution

Results

Why It Worked

Cosmetics Online Store (France)

Challenge

Solution

Results

Why It Worked

Cosmetics Store France

Challenge

Solution

Results

Why It Worked

Physiotherapy & Rehab Clinics (Finland)

Challenge

Solution

Results

Why It Worked

Physiotherapy Clinics Finland

Challenge

Solution

Results

Why It Worked

Auto Insurance Comparison (Canada)

Challenge

Solution

Results

Why It Worked

Auto Insurance Comparison Canada

Challenge

Solution

Results

Why It Worked

Luxury Watch Store (Singapore)

Challenge

Solution

Results

Why It Worked

Luxury Watch eCommerce Singapore

Challenge

Solution

Results

Real Projects,
Real Results18