Head of SEO / Technical SEO Lead · Tallinn, Estonia
11+ years in enterprise eCommerce SEO with a focus on comprehensive strategy and execution. Technical architecture for large websites, Python automation, and AI-assisted workflows.
Currently managing 41 domains in 40+ languages. My work connects strategic decisions with the technical detail needed to implement them.
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Head of SEO / Technical SEO Lead
March 2023 – Present · Tallinn, Estonia
Independent SEO Consultant / Technical SEO Strategist
September 2013 – October 2025
Most people who ask "what is SEO?" already have a gut feeling that it matters. They've watched a competitor rank above them for three years, or they've heard the term in a board…
Read the field note ↗You can run an SEO campaign without understanding how Google search works. You can also drive across a country without knowing how an engine works. Both are possible; neither is…
Read the field note ↗Title tags and meta descriptions are the two HTML elements that determine how your pages appear in search results. Despite being among the oldest and most documented elements in…
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