Search systems for catalogs, marketplaces, SaaS, and specialist businesses.
30 field notes · Page 3 of 3
It's May 20, 2026, and I'm looking at a Local Pack that would have been unrecognizable to me two years ago. Three-pack. No three-pack. Expanded tiles. Collapsed tiles. AI-generated…
Read the field note ↗We are eighteen months into a franchise SEO rollout for a home-services brand with 803 active locations spread across 38 states, and I want to tell you something that most agency…
Read the field note ↗Most SaaS teams treat their pricing page like a legal disclosure. They update it when plans change, slap a FAQ accordion at the bottom because a designer suggested it, and consider…
Read the field note ↗I ran platform migrations for seven e-commerce clients between Q3 2024 and Q1 2026. Three of them went headless. Two of those three lost ranking ground in the first 60 days. One of…
Read the field note ↗In late 2024, I launched what I thought was a clean programmatic build. We had 18,000 token pages live across three domains, solid internal linking, a Cloudflare-hosted edge…
Read the field note ↗I spent most of Q3 2025 inside the weeds of three European fintech clients — a Berlin-based embedded finance platform, a Dutch crypto custody provider, and a French BNPL operator…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
