Prioritization, working with teams, and connecting search to business outcomes.
19 field notes · Page 1 of 2
The SEO profession has matured considerably from its early positioning as a tactical execution role. In 2026, senior SEO practitioners operate at the intersection of data…
Read the field note ↗If your SEO program is still organized the way it was in 2019, you are leaving performance on the table. The discipline has matured beyond a single "SEO person" owning a keyword…
Read the field note ↗Most growth teams in 2026 still operate like it's 2015: SEO owns rankings and traffic, CRO owns conversion rate, and the two disciplines share little more than a quarterly all-hands…
Read the field note ↗Most SEO engagements fail before a single keyword is researched. They fail in the proposal stage, when vague scope meets optimistic timelines and neither party has defined what…
Read the field note ↗How I rebuilt my SEO portfolio from scratch in late 2025, stopped hiding behind anonymized case studies, and watched 47 qualified inbound leads arrive over six months.
Read the field note ↗After watching how clients actually read SEO case studies in 2025–2026, I rebuilt my format around the five sections that determine whether someone books a call or closes the tab.
Read the field note ↗I've been on both sides of the senior SEO interview table in 2025 and 2026. These six questions separate candidates who understand modern search from those who've learned to sound…
Read the field note ↗On January 9, 2026, I got an email with a PDF attachment. Senior SEO Manager role at a mid-market SaaS company based in Austin, Texas. The offer letter said $138,000 base, standard…
Read the field note ↗I've been running SEO commercially since 2017. I've sat on all three sides of this table—worked in-house, built an agency to 14 people, dissolved most of it, and now operate…
Read the field note ↗I want to be direct about what this article is and isn't. It's not a playbook for starting a fractional SEO practice. It's a post-mortem and real-time report on what the business…
Read the field note ↗Published 19 May 2026 | By Andrii Benrey
Read the field note ↗Published 19 May 2026 | By Andrii Benrey
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
