Search systems for catalogs, marketplaces, SaaS, and specialist businesses.
30 field notes · Page 1 of 3
E-commerce structured data is where the gap between knowing the spec and operating at scale becomes brutally obvious. A catalog of 500,000 SKUs with accurate pricing, availability,…
Read the field note ↗Every year, the local SEO community rehashes the same ranking factor lists. Most are correlation studies dressed up as causation. This guide cuts through the noise: these are the…
Read the field note ↗Scaling local SEO across dozens or hundreds of locations is where most brands fail. The mistakes are predictable: duplicate location pages, a single GBP listing serving multiple…
Read the field note ↗Category pages are the highest-value, most under-optimized pages in most e-commerce sites. Product pages fight for long-tail traffic on individual SKUs. Category pages compete for…
Read the field note ↗Product schema is one of the most direct lines between technical SEO work and measurable revenue impact. Get it right and your products appear in Google Shopping rich results, price…
Read the field note ↗Every e-commerce site manager has faced the same gut-punch moment: a product sells out, traffic to that URL is real, and someone on the team wants to delete the page. If you let…
Read the field note ↗Faceted filtering is the single most common source of index bloat in e-commerce SEO. A mid-size catalog of 10,000 products with a typical set of filters — color, size, brand, price…
Read the field note ↗International e-commerce SEO is where technical debt accumulates fastest and costs the most. A misconfigured hreflang attribute on 50,000 product pages doesn't generate an error…
Read the field note ↗Most SaaS SEO guides are written by content marketers who have never looked at a product analytics dashboard. They talk about keyword research and backlinks while ignoring the…
Read the field note ↗Most Shopify SEO guides stop at meta titles, alt text, and installing an app. If you have already done that work and are looking for the next lever to pull, this is the article for…
Read the field note ↗Q1 2026. A regional hospital network — 4,200 providers across 11 states, mix of urgent care, specialty practices, and flagship academic medical centers. I'd been their technical SEO…
Read the field note ↗March 2026. Mid-size personal injury firm, 14-county coverage area in a competitive Southeastern market. I inherited this account from an agency that had been managing it for two…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
