Prioritization, working with teams, and connecting search to business outcomes.
19 field notes · Page 2 of 2
After 60+ SEO engagements and two contract disasters in 2025, here are the eleven non-negotiable SOW clauses every SEO consultant needs in 2026—including AI-content disclosure,…
Read the field note ↗After running kickoffs for 60+ SEO engagements, here's what actually works in the first 14 days—and what I stopped doing after it repeatedly caused problems in 2025.
Read the field note ↗My annual churn rate in the twelve months ending December 2024 was 31.7%. I tracked it obsessively — not because I enjoyed the pain, but because I believed the number was telling me…
Read the field note ↗It is May 20, 2026, and I am writing this from the other side of what I now call my "Trifecta Winter" — a stretch between October 2025 and February 2026 where I managed three…
Read the field note ↗Traffic drops 40%. Panic spreads across Slack channels. Someone schedules an emergency call. Three weeks later, the team has mostly moved on, the site has partially recovered, and…
Read the field note ↗Published: May 20, 2026 | Reading time: ~18 min
Read the field note ↗February 14th, 2026. A PE-backed acquirer brought me in nine days before LOI signing. Their target: a B2B SaaS company in the project management adjacency, asking $11.2M at 4.1x…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
