Crawling, indexing, performance, and the architecture behind search visibility.
59 field notes · Page 4 of 5
Published 19 May 2026. The protocol turned five this year and the anniversary coverage has been almost uniformly celebratory. Adoption dashboards. Partnership announcements. Blog…
Read the field note ↗Published 19 May 2026. The official documentation has not changed. Google still says the Indexing API is for pages containing JobPosting or BroadcastEvent (livestream) structured…
Read the field note ↗In January 2025, I started pulling weekly crawl reports for a mid-size e-commerce client with roughly 340,000 indexed pages. Nothing alarming triggered the audit — I do it quarterly…
Read the field note ↗I audited 11,847 hreflang pairs across a single e-commerce client last March. 3,412 of them were broken. Not slightly off—completely wrong. Missing return tags, URLs that had been…
Read the field note ↗The number was 8,412,847 redirects. That's what we inherited after a platform migration for a large retail client in January 2026—eight years of URL changes, product…
Read the field note ↗I've run three post-acquisition domain consolidations in the past 14 months. Two went well. One was a disaster that took six months to partially undo. All three taught me something…
Read the field note ↗In January 2025, I started running two production sites side by side — same niche, same keyword targets, roughly the same content calendar — one built on Astro 4 (later upgraded to…
Read the field note ↗Google's crawler behavior in 2026 is fundamentally different from what it was in 2023. Googlebot now logs TTFB at the infrastructure level, and the Interaction to Next Paint signal…
Read the field note ↗Every few months a new wave of Schema.org posts floods technical SEO Twitter. Someone screenshots the release notes, lists every new type in a numbered list, and calls it a guide.…
Read the field note ↗We're eighteen months into treating Speculation Rules as a first-class SEO lever at my agency, and the picture is messy enough to be worth writing about honestly. Not the…
Read the field note ↗Written May 20, 2026 — based on production experiments running from Q3 2025 through April 2026.
Read the field note ↗I run Lighthouse on every site I audit. I always will. But somewhere around late 2024, I stopped treating its INP score as a diagnostic instrument and started treating it as a…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
