Crawling, indexing, performance, and the architecture behind search visibility.
59 field notes · Page 5 of 5
Most SEO advice assumes you're fighting for transactional or informational keywords with broad audiences. Documentation sits in a stranger place: you're targeting developers who…
Read the field note ↗I've run 31 platform migrations since 2019. Shopify to Shopify Plus, Shopify Plus to Hydrogen, WordPress monoliths to Next.js, Magento 2 to custom composable stacks. The median…
Read the field note ↗I have been auditing robots.txt files professionally since 2014. In the past eighteen months, I have seen more consequential breakage from this single file than in any comparable…
Read the field note ↗I spent the better part of Q3 2025 running a controlled multi-protocol sitemap experiment across seven sites ranging from a 12,000-page B2B SaaS blog to a 900,000-URL e-commerce…
Read the field note ↗I spent the first quarter of 2026 inside the GraphQL layers of seven production sites — three e-commerce, two SaaS marketing sites, one publisher, one fintech lead-gen page. Apollo…
Read the field note ↗I manage 11,847 PDFs across three enterprise client programs. The number is precise because I generated that count last Tuesday from a crawl database export, and it annoys me…
Read the field note ↗Published 20 May 2026 — by Andrii, International SEO Lead
Read the field note ↗I run SEO for a mid-market B2B SaaS that helps logistics and supply-chain teams manage complex vendor relationships. Fourteen months ago, leadership gave me a mandate: launch in the…
Read the field note ↗Nobody asked me this question in 2022. They were too busy arguing about Webflow versus WordPress, or whether headless was worth the engineering overhead. Notion was a productivity…
Read the field note ↗I've shipped 23 Webflow projects since January 2025. Some were straightforward marketing sites. Others were multi-locale SaaS builds with 4,000-plus CMS items, structured data…
Read the field note ↗People assume I spend my days inside Webflow or Next.js. I do. But in the last fourteen months I've run full technical SEO audits on thirty-seven Squarespace sites, ranging from a…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
