Crawling, indexing, performance, and the architecture behind search visibility.
59 field notes · Page 3 of 5
Domain migrations are the highest-stakes operations in SEO. Done correctly, traffic recovers within weeks and PageRank equity transfers efficiently. Done poorly, they can halve…
Read the field note ↗Auditing a 500-URL startup site and auditing a 10-million-URL enterprise platform are not the same task performed at different volumes. They are categorically different problems —…
Read the field note ↗Published: April 2026 | Reading time: ~18 min | Level: Senior Technical SEO
Read the field note ↗Published: April 29, 2026 | Author: Senior Technical SEO Specialist | Reading time: ~18 min
Read the field note ↗If you've been building Next.js applications for more than a year, you already know that the shift from Pages Router to App Router wasn't just a routing change — it fundamentally…
Read the field note ↗Progressive Web Apps promised to collapse the gap between native app experiences and the open web. By 2026, that promise is largely delivered on the user experience side — PWAs load…
Read the field note ↗Single Page Applications dominate modern web development. React, Vue, Angular, and Svelte power the majority of new commercial web projects. The developer experience is excellent.…
Read the field note ↗The promise of a headless CMS has always been architectural freedom — decouple your content layer from your presentation layer, ship faster, and scale independently. By 2026, that…
Read the field note ↗Running SEO on a single WordPress site is manageable. Running it across dozens of subsites, hundreds of custom post types, and millions of indexed URLs is an entirely different…
Read the field note ↗If you search for "subdomain vs subfolder SEO" today you will find the same recycled blog posts you found in 2018. The problem is that most of that content was written by people who…
Read the field note ↗Running card-sort studies for taxonomy design when AI Overviews have rewritten what 'findable' means. My CREST framework, three mistakes I made in 2025, and why most UX-first…
Read the field note ↗Breadcrumb markup in 2026 is doing more work than most SEOs realize — entity-graph signaling, AI Overview path assertions, crawl hierarchy communication. Here's the full audit…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
