Turn search intent into useful content and a connected body of expertise.
105 field notes · Page 8 of 9
Let me say something that will upset roughly half the people reading this: the vast majority of calculator pages on the web are thin content. Full stop. They pull in a formula, wrap…
Read the field note ↗It is May 2026 and I am still running competitive SEO monitoring for 14 domains on a combined tooling spend of $387/month. I know people who spend ten times that and produce a…
Read the field note ↗May 2026. We are eighteen months past the rollout of Google's Meridian core update, two years past the widespread adoption of AI Overviews for informational queries, and most SEO…
Read the field note ↗Somewhere around late August 2025, I rewrote a pillar page on enterprise data governance. The original was sitting at a Flesch-Kincaid Grade Level of 14.2. Dense. Lots of passive…
Read the field note ↗Eleven months ago I inherited a client page that had been stuck between positions 18 and 23 for the better part of a year. The topic was competitive but not brutal. Domain authority…
Read the field note ↗Google Lens processed 27.4 billion visual queries in Q1 2026. Let that sit for a second. Twenty-seven billion. The internal benchmark data our agency pulled from three enterprise…
Read the field note ↗It is May 20, 2026, and I am staring at a spreadsheet that contains 14 months of Instagram search-rank data across six brand accounts I manage. One of those accounts sells handmade…
Read the field note ↗For three years I sat in SEO strategy calls and listened to smart people say Discord was a brand play. A community play. A retention play. Never a search play. The logic was…
Read the field note ↗It is May 2026, and I am still sitting in client calls explaining why their "GDPR-compliant" website is bleeding organic traffic. The conversation always follows the same arc. Legal…
Read the field note ↗The third-party cookie obituary I wrote in my head sometime around late 2023 turned out to be premature. I had it fully drafted. I had the narrative arc, the solemn retrospective,…
Read the field note ↗I held on to GA4 longer than I should have. Eighteen months longer, if I'm being honest with myself. The combination of inertia, client expectations, and the vague hope that Google…
Read the field note ↗Google announced on March 3rd, 2026 that the Product Reviews system — the dedicated ranking signal that had its own documentation page, its own update cycle, and its own mythology…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
