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105 field notes · Page 6 of 9
Reddit flooded SERPs through mid-2025, then Google adjusted. Here's exactly how niche UGC sites are reclaiming territory from TripAdvisor right now — and what I'd do differently if…
Read the field note ↗I manage three forum properties on three different platforms. phpBB consistently outranks the others. Two years of investigation into why — including the Discourse config changes…
Read the field note ↗An 18-month case study in taking organic traffic from Fandom's wiki network — what worked, what Google adjusted, and the 14% that reversed. Exact numbers, specific pages, no vague…
Read the field note ↗I pulled data from 2.4 million Disqus comment threads across 14 publishing sites I have access to. What the engagement patterns show about how Google treats comment sections in 2026…
Read the field note ↗The AI curation layer changed everything about Google Discover. Here's what actually happened to traffic, what the signals shifted toward, and how one lifestyle client tripled…
Read the field note ↗Google Publisher Center is gone. Here's what actually replaced it, what publishers lost, what they gained, and how to re-establish News eligibility without the old verification…
Read the field note ↗Google's 2025 freshness rebalance fundamentally changed Top Stories eligibility. What the change actually did, which publisher types got hurt most, and what the optimized approach…
Read the field note ↗6,400 Google Lens visual citations a month from one e-commerce client. Here's exactly what drove it, what Google Lens saturation means for visual SEO, and the framework for…
Read the field note ↗My client signed the contract on a Thursday. Forty-seven-month term. $1.2 million total. Structured as a $480,000 upfront licensing fee against quarterly royalty payments tied to…
Read the field note ↗Published 19 May 2026. Based on pattern detection across competitive content landscapes for 43 monitored sites. Three confirmed injection cases in my dataset from Q1 2026. Two were…
Read the field note ↗In August 2025, a Series B SaaS company came to me with a specific problem: their brand SERP—the first page of results for their company name—had three Glassdoor pages in positions…
Read the field note ↗I have a client — a mid-size software review site — whose organic traffic dropped 78.2% between January 2025 and February 2026. Not gradually. In two discrete steps: one in April…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
