Turn search intent into useful content and a connected body of expertise.
105 field notes · Page 4 of 9
Voice search has been the SEO topic promised as transformative for a decade. In 2016, Comscore predicted that 50% of all searches would be voice by 2020. That did not happen. What…
Read the field note ↗Text-based search is no longer the only gateway to discovery. By Q1 2026, Google Lens processes over 20 billion visual queries per month, Pinterest Lens drives purchase intent…
Read the field note ↗Most SEO advice collapses B2B and B2C into the same bucket. Rank higher, get more traffic, convert more visitors — the logic sounds universal until you realize that a B2B software…
Read the field note ↗YouTube search and Google Video results have never been more intertwined — or more competitive. In 2026, the algorithm rewards creators who understand that a single video must…
Read the field note ↗YouTube commands attention, but it also commands your audience. Every view you drive to YouTube is a view you hand to a competitor's recommendation engine. In 2026, senior SEOs and…
Read the field note ↗Google Podcasts is dead. It shut down in June 2024, and its millions of listeners migrated—mostly to YouTube Music, partly to Spotify, and some to Apple Podcasts. For podcast…
Read the field note ↗For most of the past decade, App Store Optimization and Search Engine Optimization lived in parallel silos. The SEO team worried about rankings in Google and Bing; the mobile team…
Read the field note ↗Published 19 May 2026 · Andrii · ~3,200 words
Read the field note ↗Three years after the Yandex source-code leak, what do the ranking signals actually do in practice? Here's what I changed for CIS clients in 2025–2026 and what moved the needle.
Read the field note ↗Six days from publish to ranking. Here's exactly what changed in our Baidu workflow in 2025–2026, why ICP licensing still matters more than most agencies admit, and two things I was…
Read the field note ↗Naver's SmartBlock redesigned the SERP in ways nobody fully predicted. Here's what happened to my Korean clients' VIEW traffic in 2025, what the new SmartBlock structure requires,…
Read the field note ↗In October 2025, my analytics showed 4,847 referral sessions from kagi.com in a single month. Not a single one came from a campaign I'd built for it. I hadn't optimized for it. I…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
