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105 field notes · Page 9 of 9
On the morning of March 5, 2025, a client I'll call Vaultly (not their real name, but close enough to the vibe) lost 91% of their organic impressions before lunch. I was on a call…
Read the field note ↗On March 4, 2025, my niche review site lost 67% of its organic traffic in a single core update cycle. Not gradually. Not with warning signals I could have acted on. One morning the…
Read the field note ↗HARO didn't die quietly. It stumbled, lurched, got rebranded as Connectively sometime in early 2023, suffered through a prolonged editorial identity crisis, and then Cision finally…
Read the field note ↗I published my 47th press release of the year last Tuesday. Not a slow news week. Not a product launch that warranted a wire service. A fairly routine announcement about a…
Read the field note ↗Fourteen citations. Across eleven Wikipedia articles in four language editions. None of them added by me directly. None of them connected to accounts with any disclosed relationship…
Read the field note ↗I've sat through probably forty SEO conferences since 2019. Hundreds of talks, thousands of slides. Not once — not a single time — did a speaker walk through creating or editing a…
Read the field note ↗Today is May 20, 2026. I've been doing entity optimization professionally since before Google formally published the Knowledge Vault paper, and I want to tell you something…
Read the field note ↗We ran author-entity builds across 47 contributors between September 2024 and March 2026. Not a clean, controlled experiment. Messy, real-site work spanning niche health publishers,…
Read the field note ↗In January 2025, I sat across from a B2B SaaS client whose domain authority was stalling despite a content team publishing four articles a week. Forty-eight pieces in the preceding…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
