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105 field notes · Page 7 of 9
I have been staring at sitelinks for eleven years. I watched them appear, disappear, collapse from eight links to two, get stripped from branded queries, come back on non-branded…
Read the field note ↗My client makes industrial air filtration systems. Not glamorous. The target query was commercial HEPA air filtration for manufacturing facilities . Monthly search volume: 1,900 in…
Read the field note ↗I've been doing search optimization professionally since 2014. Twelve years. I've watched featured snippets appear, watched AMP rise and deflate, watched Google's Knowledge Graph…
Read the field note ↗In March 2025, a B2B founder named Marcus Halvorsen hired me to fix his company blog. Rivela, his procurement automation SaaS, had a perfectly competent site sitting at around 3,400…
Read the field note ↗Late August 2025. A client Slack message at 6:47 a.m.: "Our impressions just fell off a cliff." I opened Search Console before I finished reading the notification. The coverage…
Read the field note ↗It is May 2026. I have been doing brand SERP work almost exclusively for eighteen months now, across eleven clients ranging from a 40-person B2B SaaS company to a regional hospital…
Read the field note ↗The format war ended quietly. No announcement, no blog post from the YouTube team. Just a slow, grinding shift in ad revenue share data and creator fund payouts across Q3 and Q4 of…
Read the field note ↗I started tracking X content in Google's index seriously in October 2024, right after I noticed something odd: a thread I'd posted about structured data implementation was appearing…
Read the field note ↗June 2025. I had just finished watching three separate client sites take hits from yet another Google core update, and I was in the particular kind of bad mood that makes you start…
Read the field note ↗I want to start with something uncomfortable: I ignored Threads for almost eighteen months. Not out of ignorance, exactly. More out of the reasonable professional habit of waiting…
Read the field note ↗It is May 2026. I am looking at two separate ranking problems for the same URL.
Read the field note ↗Twelve months ago I was staring at a crawl report for a mid-market supply chain software company. Their blog had 214 posts, their product pages were fine, and they had a decent…
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