Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 23 of 23
I published my 47th press release of the year last Tuesday. Not a slow news week. Not a product launch that warranted a wire service. A fairly routine announcement about a…
Read the field note ↗Fourteen citations. Across eleven Wikipedia articles in four language editions. None of them added by me directly. None of them connected to accounts with any disclosed relationship…
Read the field note ↗I've sat through probably forty SEO conferences since 2019. Hundreds of talks, thousands of slides. Not once — not a single time — did a speaker walk through creating or editing a…
Read the field note ↗Today is May 20, 2026. I've been doing entity optimization professionally since before Google formally published the Knowledge Vault paper, and I want to tell you something…
Read the field note ↗We ran author-entity builds across 47 contributors between September 2024 and March 2026. Not a clean, controlled experiment. Messy, real-site work spanning niche health publishers,…
Read the field note ↗In January 2025, I sat across from a B2B SaaS client whose domain authority was stalling despite a content team publishing four articles a week. Forty-eight pieces in the preceding…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
