Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 7 of 23
Topic authority is not granted — it is architected. A single well-written article does not establish expertise in a subject; a strategically organized cluster of interconnected…
Read the field note ↗The AI content debate is mostly over. Google's position has been clear since 2023 and has not materially shifted: content generated by AI is not prohibited; content generated by AI…
Read the field note ↗Most editorial calendars are built backwards. A content lead identifies "trending topics," gets stakeholder buy-in on themes that sound strategically important, assigns articles to…
Read the field note ↗A content audit at scale is one of the most technically demanding and strategically important projects in SEO. Done correctly on a 10,000-page site, it reveals a roadmap to…
Read the field note ↗Domain Authority is dead — or at least, it's been dethroned. If you're still running content strategy decisions through the lens of DA scores and raw backlink counts, you're playing…
Read the field note ↗Most content teams operate a one-way pipeline: write article, publish, move on. The article then sits, accumulating a slow drip of organic traffic while the team sprints to produce…
Read the field note ↗The debate between long-form and short-form content has produced more hot takes than actionable guidance. "Google rewards long-form content" — a claim that was conditionally true in…
Read the field note ↗Featured snippets are simultaneously the most coveted and most misunderstood SERP feature in organic search. Every SEO wants them; few approach the pursuit with genuine precision.…
Read the field note ↗Google Business Profile (GBP) remains the single most leveraged piece of real estate in local search. One well-optimized profile can drive more qualified foot traffic than a…
Read the field note ↗Every year, the local SEO community rehashes the same ranking factor lists. Most are correlation studies dressed up as causation. This guide cuts through the noise: these are the…
Read the field note ↗Scaling local SEO across dozens or hundreds of locations is where most brands fail. The mistakes are predictable: duplicate location pages, a single GBP listing serving multiple…
Read the field note ↗The SEO community has been declaring citations dead for half a decade. Every major algorithm update brings fresh proclamations that NAP (Name, Address, Phone) citations have been…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
