Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 8 of 23
Category pages are the highest-value, most under-optimized pages in most e-commerce sites. Product pages fight for long-tail traffic on individual SKUs. Category pages compete for…
Read the field note ↗Product schema is one of the most direct lines between technical SEO work and measurable revenue impact. Get it right and your products appear in Google Shopping rich results, price…
Read the field note ↗Every e-commerce site manager has faced the same gut-punch moment: a product sells out, traffic to that URL is real, and someone on the team wants to delete the page. If you let…
Read the field note ↗Faceted filtering is the single most common source of index bloat in e-commerce SEO. A mid-size catalog of 10,000 products with a typical set of filters — color, size, brand, price…
Read the field note ↗International e-commerce SEO is where technical debt accumulates fastest and costs the most. A misconfigured hreflang attribute on 50,000 product pages doesn't generate an error…
Read the field note ↗User-generated content on product pages is one of those topics that generates more myth than data in SEO circles. You'll hear that reviews automatically boost rankings, that Google…
Read the field note ↗The search landscape fractured in 2023 and has not healed. Traffic that once flowed predictably through ten blue links now gets absorbed by generative engines that synthesize…
Read the field note ↗Generative Engine Optimization is not a rebrand of SEO. It is a structurally different discipline that emerged from a structurally different information retrieval paradigm. When a…
Read the field note ↗Google's AI Overviews have done what no previous SERP feature managed: they have restructured the click-through rate curve for every position on the page, not just the top result.…
Read the field note ↗The "just focus on Google" advice made sense when Google held 92%+ of global search market share and the cost of maintaining separate optimization programs for alternative engines…
Read the field note ↗Voice search has been the SEO topic promised as transformative for a decade. In 2016, Comscore predicted that 50% of all searches would be voice by 2020. That did not happen. What…
Read the field note ↗Text-based search is no longer the only gateway to discovery. By Q1 2026, Google Lens processes over 20 billion visual queries per month, Pinterest Lens drives purchase intent…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
