Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 22 of 23
I am writing this on May 20, 2026, and I have 31 live Framer sites generating organic traffic right now. Eleven of those were built entirely or substantially using Framer AI or the…
Read the field note ↗In late 2024, I launched what I thought was a clean programmatic build. We had 18,000 token pages live across three domains, solid internal linking, a Cloudflare-hosted edge…
Read the field note ↗I spent most of Q3 2025 inside the weeds of three European fintech clients — a Berlin-based embedded finance platform, a Dutch crypto custody provider, and a French BNPL operator…
Read the field note ↗It is May 2026, and I am still sitting in client calls explaining why their "GDPR-compliant" website is bleeding organic traffic. The conversation always follows the same arc. Legal…
Read the field note ↗The third-party cookie obituary I wrote in my head sometime around late 2023 turned out to be premature. I had it fully drafted. I had the narrative arc, the solemn retrospective,…
Read the field note ↗Everybody spent 2023 panicking about cookie deprecation. Then 2024. Then the first half of 2025. At some point you have to stop mourning the infrastructure you lost and start…
Read the field note ↗In August 2025, my Cloud Run bill for a mid-traffic e-commerce client hit $1,140 in a single month. For GTM Server-Side. For tagging infrastructure. I stared at that invoice for an…
Read the field note ↗I held on to GA4 longer than I should have. Eighteen months longer, if I'm being honest with myself. The combination of inertia, client expectations, and the vague hope that Google…
Read the field note ↗Google announced on March 3rd, 2026 that the Product Reviews system — the dedicated ranking signal that had its own documentation page, its own update cycle, and its own mythology…
Read the field note ↗On the morning of March 5, 2025, a client I'll call Vaultly (not their real name, but close enough to the vibe) lost 91% of their organic impressions before lunch. I was on a call…
Read the field note ↗On March 4, 2025, my niche review site lost 67% of its organic traffic in a single core update cycle. Not gradually. Not with warning signals I could have acted on. One morning the…
Read the field note ↗HARO didn't die quietly. It stumbled, lurched, got rebranded as Connectively sometime in early 2023, suffered through a prolonged editorial identity crisis, and then Cision finally…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
