Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 21 of 23
February 14th, 2026. A PE-backed acquirer brought me in nine days before LOI signing. Their target: a B2B SaaS company in the project management adjacency, asking $11.2M at 4.1x…
Read the field note ↗Published 20 May 2026 — by Andrii, International SEO Lead
Read the field note ↗I run SEO for a mid-market B2B SaaS that helps logistics and supply-chain teams manage complex vendor relationships. Fourteen months ago, leadership gave me a mandate: launch in the…
Read the field note ↗May 2026. We are eighteen months past the rollout of Google's Meridian core update, two years past the widespread adoption of AI Overviews for informational queries, and most SEO…
Read the field note ↗Somewhere around late August 2025, I rewrote a pillar page on enterprise data governance. The original was sitting at a Flesch-Kincaid Grade Level of 14.2. Dense. Lots of passive…
Read the field note ↗Eleven months ago I inherited a client page that had been stuck between positions 18 and 23 for the better part of a year. The topic was competitive but not brutal. Domain authority…
Read the field note ↗Google Lens processed 27.4 billion visual queries in Q1 2026. Let that sit for a second. Twenty-seven billion. The internal benchmark data our agency pulled from three enterprise…
Read the field note ↗It is May 20, 2026, and I am staring at a spreadsheet that contains 14 months of Instagram search-rank data across six brand accounts I manage. One of those accounts sells handmade…
Read the field note ↗For three years I sat in SEO strategy calls and listened to smart people say Discord was a brand play. A community play. A retention play. Never a search play. The logic was…
Read the field note ↗Nobody asked me this question in 2022. They were too busy arguing about Webflow versus WordPress, or whether headless was worth the engineering overhead. Notion was a productivity…
Read the field note ↗I've shipped 23 Webflow projects since January 2025. Some were straightforward marketing sites. Others were multi-locale SaaS builds with 4,000-plus CMS items, structured data…
Read the field note ↗People assume I spend my days inside Webflow or Next.js. I do. But in the last fourteen months I've run full technical SEO audits on thirty-seven Squarespace sites, ranging from a…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
