Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 13 of 23
Eighteen months tracking 4,847 brand mentions across ChatGPT Search reveals six citation patterns that drive AI traffic. Real data, real experiments, one public mistake.
Read the field note ↗Perplexity's Comet browser integration changed how citations work in ways most SEO advice hasn't caught up with. What 312 tracked Perplexity citations show about the new mechanics.
Read the field note ↗Claude's native web search launched with different citation priorities than any other AI engine. Eight months of ClaudeBot behavior analysis shows what actually drives citations —…
Read the field note ↗Gemini 3 powers AI Overviews 2.0, Gemini.google.com search, and Google Lens deep answers. One structural optimization approach reaches all three. Here's what the data actually shows.
Read the field note ↗Two years after the Google-Reddit content deal, saturation has reshaped every subreddit worth chasing. I track what died, what adapted, and what actually still drives qualified…
Read the field note ↗Quora's organic search footprint has collapsed. I stopped recommending it for three clients in early 2026 after watching traffic and citation value drop to near zero. Here's the…
Read the field note ↗LinkedIn's 2025 algorithm rewrite changed what content surfaces, who sees it, and how it feeds into Google search. I track what shifted and what the new rules actually are in May 2026.
Read the field note ↗AI-generated images flooded Pinterest through 2025, tanking engagement signals across visual categories. I track what the saturation did to Pinterest SEO, what survived, and what…
Read the field note ↗A senior technical SEO breaks down five real HCU case studies — two recoveries, three failures — with forensic data, timeline tables, and the VAPOR framework for diagnosing…
Read the field note ↗The January 2026 spam update killed more than link schemes. Here is what actually got hit — and why most post-mortems missed the real story.
Read the field note ↗Google retired the standalone Product Reviews Update system in late 2025. Here's what actually changed for affiliate publishers — and what the consolidation means for strategy going…
Read the field note ↗I manage SEO across a portfolio of 47 client sites. Different verticals, different sizes, different content strategies. When Google began the phased AIO 2.0 rollout in October 2025,…
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
