Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 20 of 23
Twelve months ago I was staring at a crawl report for a mid-market supply chain software company. Their blog had 214 posts, their product pages were fine, and they had a decent…
Read the field note ↗Let me say something that will upset roughly half the people reading this: the vast majority of calculator pages on the web are thin content. Full stop. They pull in a formula, wrap…
Read the field note ↗I have been auditing robots.txt files professionally since 2014. In the past eighteen months, I have seen more consequential breakage from this single file than in any comparable…
Read the field note ↗I spent the better part of Q3 2025 running a controlled multi-protocol sitemap experiment across seven sites ranging from a 12,000-page B2B SaaS blog to a 900,000-URL e-commerce…
Read the field note ↗I spent the first quarter of 2026 inside the GraphQL layers of seven production sites — three e-commerce, two SaaS marketing sites, one publisher, one fintech lead-gen page. Apollo…
Read the field note ↗I ran platform migrations for seven e-commerce clients between Q3 2024 and Q1 2026. Three of them went headless. Two of those three lost ranking ground in the first 60 days. One of…
Read the field note ↗I manage 11,847 PDFs across three enterprise client programs. The number is precise because I generated that count last Tuesday from a crawl database export, and it annoys me…
Read the field note ↗In the back half of 2025, I was brought in to help a mid-size travel brand retrofit alt text onto roughly 340,000 images — most of them AI-generated illustrations their content team…
Read the field note ↗It is May 20, 2026, and I am writing this from the other side of what I now call my "Trifecta Winter" — a stretch between October 2025 and February 2026 where I managed three…
Read the field note ↗Traffic drops 40%. Panic spreads across Slack channels. Someone schedules an emergency call. Three weeks later, the team has mostly moved on, the site has partially recovered, and…
Read the field note ↗It is May 2026 and I am still running competitive SEO monitoring for 14 domains on a combined tooling spend of $387/month. I know people who spend ten times that and produce a…
Read the field note ↗Published: May 20, 2026 | Reading time: ~18 min
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