Practical thinking on technical SEO, content, and the changing shape of search. From the details that break a crawl to the decisions that build a business.
270 field notes · Page 11 of 23
Q1 2026. A regional hospital network — 4,200 providers across 11 states, mix of urgent care, specialty practices, and flagship academic medical centers. I'd been their technical SEO…
Read the field note ↗March 2026. Mid-size personal injury firm, 14-county coverage area in a competitive Southeastern market. I inherited this account from an agency that had been managing it for two…
Read the field note ↗Q3 2025. A fintech comparison publisher — not a bank, a content-first platform that monetized through affiliate relationships with FDIC-insured institutions. They'd built a dominant…
Read the field note ↗Q3 2025. A regional property and casualty carrier, 14 states, commercial and personal lines, somewhere between mid-market and regional heavyweight depending on which state you're…
Read the field note ↗A senior technical SEO's field report on real estate search in 2026 — AI Overviews cannibalizing listing traffic, Zillow's ranking signals exposed, and the PLACE framework that…
Read the field note ↗A working travel SEO practitioner's view from May 2026: AI Overviews own destination discovery, Reddit is saturated post-Google deal, and the FARE framework is what's actually…
Read the field note ↗Why .edu domain authority stopped being a meaningful signal in 2026, how programs pages became the highest-value pages in higher education SEO, and the PRISM framework I use across…
Read the field note ↗Last October I got a call from the digital director of a mid-size domestic 501(c)(3)—refugee resettlement, operating across four metro areas, annual budget roughly $4.2 million.…
Read the field note ↗A technical SEO practitioner's account of abandoning wiki-style gaming content in late 2025, rebuilding around video-indexed clip pages, and the CLIP-V framework that quadrupled…
Read the field note ↗What the 2024 Bitcoin halving actually did to crypto SERP dynamics, how YMYL enforcement tightened through 2025, and what's working in Web3 SEO as of May 2026 — with client data and…
Read the field note ↗How a 47-page industrial supplier site outranked Thomasnet for 23 high-value queries in Q1 2026, the SPEC framework for B2B manufacturing SEO, and what the post-AI-Overviews SERP…
Read the field note ↗How a two-sided home-services marketplace got 4,847 new SKUs indexed in 11 weeks after IndexNow failed completely: a field account of the CIVIC framework for cold-start crawl signals.
Read the field note ↗Get a focused SEO audit or a consultation on your next technical decision. We’ll agree on the scope and fee before any work begins.
